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We are a direct marketer of brand name and private
label products,
including personal desktop computers (PC's), notebook
computers, computer related products, and industrial
products, in North America and Europe. We assemble
our own PCs and sell them under the trademarks Systemax™,Tiger®
and Ultra™. In addition, we market and sell
computers manufactured by other leading companies.
The Company's multi-faceted marketing plan features
Internet, relationship marketing, and inbound catalog
sales. Through these channels Systemax offers over
40,000 products to its two million customers. Systemax
PCs are "The Perfect PC" for the educated
buyer who wants name brand components, warranty
and service without paying for massive amounts of
advertising.
We target mid-range and major corporate accounts,
small office/home office customers, value added
resellers, software & internet developers, and
networking professionals. These customers are reached
via frequent catalog mailings, account relationship
marketing, easy to use internet sites, and a variety
of promotions.
Distribution is made simple by our growing network
of regional distribution centers in North America
and Europe. |